The climate change conference in Copenhagen will go down in history as one that generated so much hope from all over the globe but was unable to deliver on any of the key issues facing our planet. Nicknamed “a city that engenders hope and goodwill”, Copenhagen’s green credentials as an environment-friendly city were a big plus which gave everyone attending the gathering something to take home.
Before the summit, the burning issue was how to get every country to come to an agreement that would extract a commitment from developed countries to help reduce the ravaging impact of a distorted environment resulting from industrial activities.
No country, no business and no individual is without responsibility. We need to take measures within our work places and homes to conserve energy, implement practices towards “greening” our business environments. The internet can help businesses increase customer outreach while reducing waste and conserving natural resources.
A little caution in office day-to-day practices, internet marketing strategies, effective web design, and credit card processing services not only enable businesses to project the image of a responsible and forward thinking company but also improve its bottom line.
Conserve energy with small changes in the work place
Businesses are supporting the green cause by implementing simple changes within their offices such as using recycled paper, turning off lights and equipment when not in use, scanning and emailing documents instead of paper faxes, installing energy-saving office equipment, email instead of snail mail, and so on.
Use Internet marketing instead of traditional advertising
An increasing number of small businesses are using internet advertising to promote their business. Online advertising is more targeted and measurable than traditional advertising and also conserves resources by doing away with print advertising.
Effective web design
Small businesses can build websites to reach customers online so that customers can review their product brochures, collateral online and even purchase their products with a few clicks reducing the carbon footprint required for businesses to sell products and or services today.
Online Credit card processing saves wastage
Online Credit card processing is not just a convenience. It cuts down on paper and ink usage. Invoices can be sent to customers via emails instead of printing paper and mailing it in envelopes.
It is every business’ responsibility to do its share in conserving the environment. These simple cost-effective measures help small businesses make good on their implicit promise to serve the local community. The environment is the newest subject on everybody’s mind and businesses can make the simple changes to win the favor of their customers.
