Are you considering designing your website because hiring professional web design firms is not worth the expense? If you are, have you considered what a poor website design would cost your business?
Many people think professional web design services are expensive. This is primarily because most people don’t really understand why they are paying such high fees for just pretty website graphics and colors. When you pay less you get just what you pay for – less web traffic, less conversions and less profits.
Here’s what you get when you hire professional web designers.
- Web 2.0 Expertise: Professional Website designers understand what they’re dealing with – not just the web graphics but also the latest web 2.0 technologies including ajax, flash, iframes, mysql, cms tools etc. and white hat SEO guidelines to create relevant meta tags such as titles and descriptions so that your website appears higher in search engine rankings for Google, Bing and Yahoo!
- Effective Website design: Website designers can not only use their creativity to develop an attractive looking website but also make sure it is functional so you can capture business leads and expect to see higher conversions resulting in more revenues and profits.
- Easy To Update and Maintain: While website designers will make the major changes and revisions, they provide you with access to open source content managment tools and publishing platforms such as joomla, drupal etc. so that you can keep your site fresh by making regular content changes keeping the Google search engine bots coming back to crawl more of your web pages and content. This gives your website more chances to appear in natural search resulting in more visitors to your website.
- Efficiency: The good web designers have the necessary tools to get the job done quickly. They also communicate with you regularly to keep you updated on progress and get feedback often during the design iterations phase to make sure your requirements are captured in the overall web site design.
- Add-ons: Many professional web developers offer comprehensive web services such as:
b. e-commerce solutions
c. online credit card processing capabilities
d. web hosting
e. domain name registration
f. content management tools
The design of your business website is critical as it provides potential customers with the first impression of your business. The customer’s first impression is very important in todays crowded business marketplace with customers having such limited time, a poorly designed website can turn them off instantly and you won’t even know as these customers were lost even before they picked up the phone or sent an email to inquire about your products and services.
More importantly, a creative website has the potential for viral marketing in today’s social web where users, bloggers and journalists are likely to social bookmark and comment on social media sites such as blogger, wordpress, facebook, twitter, digg, stumble upon etc. resulting in instant access to thousands of new potential customers.
In summary, the web has amplified the already crowded business marketplace by increasing competition tenfold as it has become easier to get access to new customers and serve remote markets via the web. Websites have become the new first impression of your business and developing a professional, robust and attractive website can help you stand out from the crowd.